Advancing Women’s Health Through Innovation

Led by Dr. Mitzi Krockover — Physician, Investor & Advisor

Where medicine, investment, and strategy come together to shape the future of women’s healthcare.

WomanCentered partners with founders, investors, and organizations to accelerate innovation and improve how women access and experience healthcare.

How WeWork

Comprehensive care tailored to your unique needs.

Strategic
Advisory

We work with women’s health companies to refine positioning, accelerate growth, and navigate complex healthcare ecosystems.

Supporting early-stage and scaling femtech ventures through strategic guidance and investment insight.

Media &
Thought Leadership

Through podcasts, speaking, and content, we amplify the conversations shaping the future of women’s health.

About Dr. Mitzi Krockover

Meet our founder - Dr. Mitzi Krockover

A true leader in advancing women’s health ecosystems.

Dr. Mitzi Krockover is a physician-entrepreneur, investor, and nationally recognized leader in women’s health innovation.

With over 30 years of experience spanning clinical medicine, corporate leadership, and venture investment, she has dedicated her career to transforming how women access and experience healthcare.

She is the Founder of WomanCentered, Managing Director at Golden Seeds, and former Vice President of Women’s Health at Humana.

WomanCentered is a global platform advancing women’s health through innovation, investment, and education.

We work with founders, healthcare organizations, and investors to accelerate solutions that improve outcomes and redefine how care is delivered to women worldwide.

With a unique background spanning clinical medicine, corporate leadership, and venture capital, our work connects key sectors that shape the future of healthcare.

We bring together insight, experience, and strategic thinking to support impactful, scalable innovation in women’s health.

Beyond advisory and investment, we are actively contributing to a growing global ecosystem through initiatives, partnerships, and thought leadership.

Our mission is to create a more connected, collaborative, and forward-thinking women’s health landscape.

Insights from founders, investors, and healthcare leaders.

Ready to take the first step?

Change begins with a single conversation. You don’t need to have all the answers right now.

Book a session

What to expect?
1

Free initial consultation

Book a free consultation. We’ll talk about what’s bringing you here and whether we’re a good fit. No pressure.

2

First session

In our first full session, we’ll dive deeper into your story. I’ll ask questions, listen, and together we’ll create a plan.

3

Ongoing sessions

We’ll meet regularly—weekly or biweekly. Each session is tailored to where you are in your journey.

4

Real progress

Over time, you’ll start to notice shifts in how you think and feel. Progress isn’t linear, but it’s real.

Frequently
Asked Questions

Stories of transformation

If you’re feeling stuck, overwhelmed, or like something needs to change—but you’re not sure how to move forward—that’s when therapy can help. You don’t need to have everything figured out. You just need to be open to the process.

Each session is 50-60 minutes. We’ll decide together how often to meet—typically weekly or bi-weekly, depending on your needs and schedule.

Without insurance, therapy sessions typically range from $150 to $275, depending on the therapist you choose to work with.

We understand that cost can be a concern, and we don’t believe it should stand in the way of getting support. Everyone deserves access to quality mental health care. Through our advanced clinical training program, we’re able to offer therapy options when insurance or standard rates aren’t the right fit.

Yes! I use a secure, HIPAA-compliant platform for all online sessions. Many clients find online therapy just as effective—and far more convenient.

I use an integrative approach, drawing from Cognitive Behavioral Therapy (CBT), EMDR, and psychodynamic methods. But really, my approach is about meeting you where you are and tailoring our work to what you need most.

Read our recent blog posts

Specialized support for specific challenges.

From the Classroom to the Boardroom: Why Physicians Must Become Innovators

Beyond the Pink Ribbon: The ROI of Investing in Women’s Health Innovation

The “Paper Gown” Problem: Why We Need to Redesign the Patient Experience